One of the unexpected cultural items from the FIFA World Cup is the adoption of John Denver’s 1971 “Country Roads, Take Me Home” as a celebration anthem. The song’s leap into stadium culture happened in Germany. “Country Roads” became a massive Oktoberfest sing-along (Reliable Source, 2013) and from there migrated into German football terraces, where fans sang it at matches. “It’s about the feeling of belonging somewhere, of wanting to go home, surrounded by people who feel familiar, like family” (Country Callbacks, 2026, 5:04 minutes). That feeling of being surrounded by people who feel like family is familiar to fire and EMS personnel. Let’s look at two examples.

What Do Retired Firefighters Dream About?

A recently retired firefighter posted that question on a private social media account comprised of other retired members from the same department. Those who responded mentioned dreaming of being back in the fire station, interacting with the crew, and recalling the mundane non-emergency aspects of the job.

In my back-on-the-job dreams, a feeling returned that I was an integral part of something bigger, something important in a group that makes a difference in the community. I felt calm, competent, and connected. A feeling that has not shown up in any of my endeavors after retiring from the fire department.

Robert McCarl spent 18 months embedded with the Washington, District of Columbia, Fire Department (1978-1979) to conduct an ethnographic study of urban firefighters. An ethnographic study is an immersive, qualitative research method where a researcher embeds themselves into a specific community or social group to understand their culture, behaviors, and everyday practices from the participants’ own perspectives. McCarl explained his presence to firefighters this way, “I was hired by the union to document how information is passed from one guy to the next, say from an experienced man to a rookie” (McCarl, 1985, p. 21).

McCarl’s interviews with firefighters reinforce the concept of the fire department as a second family:

It’s hard to describe the closeness you felt with the guys in the fire house. I don’t think my wife has ever really understood it. I just used to love coming to work – especially on those long Saturdays when we’d have a big roast or ham or something and sit around and talk or play cards. … It’s a group of men with unique brotherhood feeling – they’ll never let you down (McCarl, 1985, p. 97)

A theme that will be repeated in the EMS section, “After the first few months in the house and on the fireground, however, this formal education (recruit school) has been shaped by the informal culture of the company and the officer, and the rookie has begun to reflect the attitude and techniques of those he has chosen as a model” (McCarl, 1985, p. 39).

Where’s My Gear?

I was surprised to find I was not the only retiree searching for my gear (fire coat, bunker pants/boots, helmet, portable radio) while dreaming of firehouse life. Probably something hard-wired from the recruit school/rookie year.

Emergency Medical Services (EMS) Is Different

Ethnographic studies of U.S. 9-1-1 ambulance service focused on private providers (Prener, 2022; Seim, 2020; Mannon, 1992; Metz, 1982). In these organizations, EMS caregivers arrive already credentialed as EMTs or paramedics. New employees receive orientation and, usually, a skills checkoff. Then they are sent out to work as part of a two-caregiver team.

Supervision may be remote and infrequent. They may spend a lot of their time between responses parked at an intersection or parking lot. This is a very different team environment from that of a fire station, with a larger fire suppression crew that includes a supervisor and a home base with a kitchen, bathrooms, bunkrooms, and dayroom to relax and recover. Caregiver annual turnover for United States EMS staff in 2022 is 25-30% (Zarei et al., 2026).

In The Ordinary Hours, James Weber uses the business fable storytelling technique to illustrate the EMS caregiver retention problem at a fictional four-station EMS 9-1-1 agency. The descriptions are vivid and valid. Following the retention improvement journey from Station 4 to the challenging Station 7 – with a 71% turnover in one year – is engaging.

Weber shows that EMS has 90 days to develop a new hire. It is a three-phase process.

• Month 1 is stabilization: provide psychological safety and agency orientation, using one consistent person as a mentor.
• Month 2 is to deepen agency integration and skill building,
• Month 3 is caregiver autonomy and organizational commitment, where the new hire’s mentor evolves into one of many resources the new hire has within the agency.

If the new hire is not anchored to the EMS agency by the 90th day, they will decide to leave.

References

Country Callbacks. (2026, June) Country Roads Went Viral at the FIFA World Cup – Here’s Why Soccer Fans are Obsessed! [YouTube] https://youtu.be/1-vSER43-GY

Mannon, J. M. (1992). Emergency encounters: EMTs and their work. Jones and Bartlett Publishers.

Metz, D. L. (1982). Running Hot: Structure and Stress in Ambulance Work. Cambridge, MA: Abt Books. https://doi.org/10.1525/maq.1983.14.3.02a00210

McCarl, R. (1985) The District of Columbia Fire Fighters’ Project: A Case Study in Occupational Folklife: Smithsonian Folklife Studies, Number 4. Smithsonian Institution Press.

Prener, C. (2022). Medicine at the margins: EMS workers in urban America. Fordham University Press. https://doi.org/10.5422/fordham/9781531501075.001.0001

Reliable Source (2013, October 4) Bill Danoff on how ‘Country Roads’ became a German Oktoberfest hit. The Washington Post. https://www.washingtonpost.com/news/reliable-source/wp/2013/10/04/bill-danoff-on-how-country-roads-became-a-german-oktoberfest-hit/

Seim, J. (2020). Bandage, Sort, and Hustle: Ambulance Crews on the Front Lines of Human Suffering. Oakland, CA: University of California Press.

Weber, J. (2026) The Ordinary Hours: Why Your Best People Leave – And The Small Things That Make Them Stay. Oak Street Press. https://www.amazon.com/Ordinary-Hours-People-Leave-Things-ebook/dp/B0FQTNKY2Y/ref=sr_1_2

Zarei, E., Safari, M., Zamani, Z., & Kakemam, E. (2026). Turnover intention and its predictors among Emergency Medical Services (EMS) professionals: a systematic review and meta-analysis. Scandinavian Journal of Trauma, Resuscitation and Emergency Medicine, 34. https://doi.org/10.1186/s13049-026-01567-8